Obi Mobiles on Thursday announced the launch of its operations in the
Indian mobile handset market. Headquartered in Gurgaon, and promoted by
Inflexionpoint, Obi Mobiles says it plans to invest $20 million in the
first year to set up the supply chain, design centre and
sales/aftersales service centres across the country. Inflexionpoint is
global-focused IT supply chain company co-founded by John Sculley, the
former CEO of Apple.
announcement in New Delhi on Thursday, Obi Mobiles said it aims to
expand the horizon of technology in the mid-range smartphone ecosystem
by introducing affordable smartphones with superior technology. After
establishing its foundation in India, the company plans to spread its
handset business to growing markets in Asia Pacific, Middle East and
The first devices from Obi Mobiles are scheduled to
hit the Indian market in early-May. The company expects that keeping
the current market position in mind, it can target more youngsters. It
says it plans to offer an 'unparalleled user experience through unique
services' like data management ability to optimize data costs, best in
class user interface features and intriguing apps.
says its smartphones are designed for India, under extensive technical
and consumer testing the mobile handsets by Obi Mobiles.
Mobiles led by Mr. Ajay Sharma as CEO. Obi Mobiles says it will be
leveraging Inflexionpoint's experience, including that of its subsidiary
Dragon Technology. It would be dealing with Iris Computers to provide
the countrywide distribution network.
On the occasion of the launch, John Sculley stated,
"The Indian economy is seeing a radical shift since the last decade;
the emergence of the knowledge economy has created a large services
sector. I see a huge opportunity in fulfilling the requirements of
growing and prospering middle class."
Sculley added, "India leads in mobile phone
penetration. However owing to the delay in implementation of 3G services
and high smartphone prices, the smartphone share in India is only 20
percent, leaving larger part of the ground with opportunities yet to be
tapped. The scenario hence becomes a favourable and attractive chance
for us to launch Obi Mobiles and offer the best of the smartphone with
an apt pricing model."
Ajay Sharma, CEO, Obi Mobiles, also said at the launch,
"India's smartphone market still has many opportunities to offer in
terms of mobile features and value added services. Obi Mobiles will be
catering to the needs of young Indians who want to own a mobile phone
with latest technology, features and are also seeking value for money.
These are also the major factors why young Indians replace their
handsets quite frequently."
Sharma elaborated, "We feel that it is a good time to enter this
space considering the advent of 3G and 4G services, increasing
affordable mobile internet plans, rising popularity of internet based
communications and social media platforms coupled with availability of
local content. Additionally, with access to branding and marketing
guidance from John Sculley and a well experienced team that we have
built, we look forward to reaping the benefits of the intense smartphone
demand in India."