In North America (Canada and the US), Windows Phone now accounts for
the third largest share in mobile Web traffic, overtaking BlackBerry for
the first time, according to a report by mobile ad network Chitika. The
top spot remains a contest between iOS and Android, at 53.1 percent and
44.5 percent of all mobile Web traffic respectively, with Windows Phone
accounting for only 1 percent of traffic, ahead of BlackBerry's 0.8
According to a post on Chitika's website, the company measured "hundreds of millions of US and Canadian smartphone-based online ad impressions between February 1 and April 30, 2014."
The company states that ad impressions for Windows Phone have been relatively flat in this two month period, while BlackBerry has continued to decline steadily.
The company also
pointed out that while iOS users continue to generate the majority of
North American smartphone Web traffic, the upcoming flagship device
launches from large manufacturers could affect the balance.
firm did not share manufacturer specific data in its report, so just
based on this information, it isn't possible to say whether the Android
traffic comes from high end flagship devices or the cheaper entry level
handsets; nor is it clear if any one manufacturer has a lead in this
Chitika concludes that the flat rate of growth for Windows
Phone over the past several months makes it likely that Apple and
Google's offerings will remain frontrunners stateside.
the picture is a little different. Both Android and Windows Phone have
been gaining, particularly in developing markets, and according to a February report by IDC, Android accounted for 78.1 percent of the global smartphone share, while Windows Phone saw 46.7
percent year-over-year growth.