India has now become the third-largest smartphone market after China and
the United States in terms of smartphone shipments, according to the
latest report by Canalys.
The report states that in Q2 2013, the
global smartphone shipments were at 238.1 million, an year-on-year
growth of 50 percent, while smartphone shipments in India grew by 129
percent to hit 9 million, making it the world's third-largest smartphone
The Canalys report mentions that the top five smartphone vendors in India include Samsung, Micromax, Karbonn, Sony and Nokia.
Kwee, Canalys Analyst on Indian smartphone market said, "Samsung has
invested heavily in its brand and channel relationships over a number of
years, which has given it a big advantage over many of its
international competitors. Samsung took over a third of the Indian
market this quarter, followed by local vendor Micromax at 22 percent.
Karbonn, Sony and Nokia made up the top five."
The report also
suggests that the dynamics of the market make it challenging for
international vendors, besides Samsung, to succeed.
"India is a
market in transition, moving from feature phones to smart phones, and is
a market that offers huge potential as hundreds of millions of users
have yet to upgrade their feature phones. Domestic vendors, such as
Micromax and Karbonn, are capitalizing on the popularity of their
feature phones and are quicker to respond to local market demands, hence
their current success," added Kwee.
The report notes that
smartphone shipments in China grew 108 percent year-on-year, which is
the second highest growth rate, taking the total shipments to the market
to 88.1 million. This represented over a third of all worldwide
shipments. Lenovo took second place in China this quarter, where it
shipped 10.8 million smart phones.
The report also takes note of
platform-wise growth and suggests that Android grew the fastest during
the quarter, by 79 percent year-on-year. Android now powers 190 million,
or 80 percent, of the smartphones shipped in Q2. While the share of
Apple's iOS fell to 13 percent as the Cupertino based company is gearing
up to unveil new products in the second half of 2013.
pointing out that Canalys, an independent analyst firm compiled the
shipments data for vendors in around 50 countries that it tracks, so the
findings might be different from actual sales data.