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HTC to Bring One A9's Design to M and Desire Series Smartphones

HTC to Bring One A9's Design to M and Desire Series Smartphones

By Ketan Pratap | Updated: 23 October 2015 12:07 IST

HTC is all set to bring the One A9's design to its upcoming smartphones in the premium M-series and mid-range Desire family.

Jack Tong, President, HTC North Asia, at a press briefing confirmed the company plans and said, "Starting with the One A9, our design language will enter a different and fashionable phase."

Tong had earlier defended the company from reports that it had copied the iPhone 6 design with the One A9, saying that HTC was the first to feature a metal body with the antenna bands on the rear panel, a design which was later "copied" by Apple. He also described (via Focus Taiwan) the design of the HTC One A9 as a "milestone" in the company's lineup.

The decision to bring the One A9 design to other HTC phones clearly seems to be an attempt to attract consumers with an all-new appearance. We already know that the new One-series handset from HTC is its latest attempt to position itself a good "alternative to the iPhone," as claimed by Cher Wang, Chairwoman and CEO HTC, ahead of the One A9 launch. It will be interesting to see what consumer feedback the One A9 gets when it goes on sale next month.

The latest One A9 has already seen a lot of controversy around its design which has been referred to as "copied from Apple" by several media reports. The HTC One A9 does appear to be slightly reminiscent of the iPhone 6, including the physical button that sits below the screen. Priced at $399.99 (approximately Rs. 26,000) for the unlocked version, the HTC One A9 is now available for pre-orders in the US.

The Taiwanese company has been struggling with its mid and premium range smartphones and reported a second straight quarterly loss earlier this month. Last month, Taiwan's stock exchange removed HTC from its index of blue chip companies, indicating the decline of a popular Taiwanese brand in some recent years.

Back in August, HTC, after posting its biggest ever quarterly loss, announced it would cut over 2,000 jobs, equalling 15 percent of its workforce.

HTC One A9

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good screen
Excellent performance
Decent cameras
Up-to-date software
Good Wi-Fi and network handling

Bad
Average battery life
Weak audio from speaker
Quick Charge-compatible charger not included

Read detailed HTC One A9 review

Display 5.00-inch

Processor Qualcomm Snapdragon 617

Front Camera 4-Ultrapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 32GB

Battery Capacity 2150mAh

OS Android 6.0

Resolution 1080x1920 pixels

More HTC mobiles HTC mobiles price in India

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Further reading: Apple, HTC One A9, Mobiles, iPhones

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More

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