HTC has started shipping its E1 (model no 603e) smartphone in China.
is pegging this smartphone as an affordable dual-SIM smartphone that
one can customise. You can choose to have either 8GB or 16GB as an
internal storage for the smartphone. Also, you can opt for HTC E1 with
either 5-megapixel rear camera or an 8-megapixel one. Lastly, there are
six colour options available for the back panel to help you pick the
colour that works best for you.
As per Engadget, HTC has
partnered with micro-blogging site Sina Weibo to 'suggest'
customisations for this smartphone. HTC and Sina are suggesting custom
specifications of HTC E1 based on your zodiac and gender. For example,
for a Virgo, the site recommends 8GB variant that comes with 8-megapixel
camera. Furthermore, the recommended colour option for a Virgo is
Though HTC E1 does not offer a great deal of
options to customisations but it is certainly an interesting marketing
initiative, and one that may catch with other major manufacturers as
The other specifications for HTC E1 are 4.3-inch Super
LCD2 WVGA display, 1.15GHz dual-core processor, 1GB of RAM, Beats Audio
sound, 2,100mAh battery, 2-megapixel front facing camera. The
smartphones runs on Android 4.1 (Jelly Bean) along with a layer of Sense
It is a dual-SIM smartphone (WCDMA+GSM). Other
connectivity options include Wi-Fi 802.11a/b/g/n, Bluetooth 4.0 and NFC.
One can expand the memory of HTC E1 by up to 32GB through a microSD
As per HTC's China website, HTC E1 will cost between
1,699 Chinese yuan (approximately Rs. 14,800) to 1,899 yuan (Rs. 16,500)
based on the customisations.
HTC had officially launched HTC
E1 about a month ago. As of now, there is no word on whether HTC will
be making its HTC E1 available in other markets and whether it will be
offering similar set of customisable in these markets as well.
HTC E1 key specifications
- 4.3-inch Super LCD2 WVGA display
- 1.15GHz dual-core processor
- 1GB RAM
- Internal storage 8GB or 16GB, expandable by up to 32GB
- 5-megapixel rear camera or 8-megapixel rear camera
- 2-megapixel front camera
- Dual-SIM (WCDA+GSM)
- 2,100mAh battery
- Android 4.1 (Jelly Bean)