HTC is pegging this smartphone as an affordable dual-SIM smartphone that one can customise. You can choose to have either 8GB or 16GB as an internal storage for the smartphone. Also, you can opt for HTC E1 with either 5-megapixel rear camera or an 8-megapixel one. Lastly, there are six colour options available for the back panel to help you pick the colour that works best for you.
As per Engadget, HTC has partnered with micro-blogging site Sina Weibo to 'suggest' customisations for this smartphone. HTC and Sina are suggesting custom specifications of HTC E1 based on your zodiac and gender. For example, for a Virgo, the site recommends 8GB variant that comes with 8-megapixel camera. Furthermore, the recommended colour option for a Virgo is "Lolita White".
Though HTC E1 does not offer a great deal of options to customisations but it is certainly an interesting marketing initiative, and one that may catch with other major manufacturers as well.
The other specifications for HTC E1 are 4.3-inch Super LCD2 WVGA display, 1.15GHz dual-core processor, 1GB of RAM, Beats Audio sound, 2,100mAh battery, 2-megapixel front facing camera. The smartphones runs on Android 4.1 (Jelly Bean) along with a layer of Sense UI 4.0+.
It is a dual-SIM smartphone (WCDMA+GSM). Other connectivity options include Wi-Fi 802.11a/b/g/n, Bluetooth 4.0 and NFC. One can expand the memory of HTC E1 by up to 32GB through a microSD card.
As per HTC's China website, HTC E1 will cost between 1,699 Chinese yuan (approximately Rs. 14,800) to 1,899 yuan (Rs. 16,500) based on the customisations.
HTC had officially launched HTC E1 about a month ago. As of now, there is no word on whether HTC will be making its HTC E1 available in other markets and whether it will be offering similar set of customisable in these markets as well.
HTC E1 key specifications