Apple iPhone 5 might be selling like hot cakes, but Android
manufacturers aren't leaving any stone unturned to publically reveal its
shortcomings. After the "The next big thing is already here" campaign
by Samsung, Motorola has come out with iLost ads, which poke fun at
Apple's new maps.
Since the public availability of Apple iPhone 5,
there has been a huge outcry from users over the maps experience on the
new iOS. Even a Tumblr blog has been started on the goof ups in the
Motorola's new ad compares Google Maps on new Droid
RAZR M smartphone with Apple Maps on iPhone 5. The ad shows both mapping
apps showing the resulting maps, when a user searches 315 e 15th st NY,
and while Google Maps takes to the correct location, Apple Maps result
is just wrong.
This type of advertising is not new for Apple,
which itself has been taking pot-shots at Windows PCs with its "I'm a
Mac, I'm a PC" ad campaign.
Motorola's new iLost ad campaign is
particulary interesting because Motorola is now owned by Google and
Apple has ditched Google to include its own Maps on iPhone 5, which
expectedly did not turn out as good as Google Maps.
Motorola has also taken to Twitter with the hashtag iLost.
iPhone 5 went on sale on September 21 and is out of stock at almost
every store in the Unites States. It also sold over 2 million units in
just 24 hours of pre-orders.