Google has sent invitations for an event in India on September 15. While
the invite itself says "More details closer to the date!", it is
expected that the much-awaited Android One smartphones will make their
debut at the event.
Android One was announced back in June at Google
I/O with India's Karbonn, Micromax, and Spice the confirmed launch
partners, though more Indian companies have reportedly joined the list
Android One smartphones with their affordable price
tag and near-stock Android software are Google's attempts to regain
control of the customer experience in the entry-level segment. While the
success of the likes of Moto E (Review | Pictures) has made a little bit of a difference,
the experience in the sub-Rs. 10,000 smartphone segment has been sub-par
for most Android users.
This can largely be attributed to low-end
hardware and an OS that often comes pre-installed with all kinds of
bloatware due to the marketing deals that many manufacturers sign in a
bid to offset some of the costs.
Sundar Pichai, Senior Vice
President, Android, Chrome and Apps at Google told NDTV Gadgets that the
Mountain View-based company will not subsidise Android One hardware.
Instead, Pichai hoped that the by sharing resources between Google and
the OEMs, the companies would be able to keep the total cost of
manufacturing in check.
Given the importance Google is placing on the Android One project, it would be no surprise to see Pichai himself make an appearance at the September 15 event.