Despite a 3 percent dip in global mobile phone sales to 428 million
units in the third quarter, smartphone sales jumped a full 47 percent,
according data released by research firm Gartner.
It said Korean major
Samsung widened the gap with Apple taking the share of such handsets to
39.6 percent of the total cellular phones sales.
Smartphones
continued to fuel sales of mobile phones worldwide with sales rising to
169.2 million units in the third quarter, Gartner said, adding that the
smartphone market is dominated by Samsung and Apple.
The quarter
also saw Samsung becoming the largest mobile handset market with 22.9
percent of the overall market share, selling 98 million units, up from
18.7 percent a year ago, it said.
This has had the Finnish major
Nokia slipping to No. 2 slot with only 19.2 percent global share, down
from 23.9 percent a year ago, Gartner said. The iconic Apple is at a
distant third place with 5.5 percent, up from 3.9 percent a year ago,
it added.
"Both vendors together controlled 46.5 percent of
smartphone market leaving a handful of vendors fighting over a distant
third spot," it said.
The quarter saw Samsung further widening the
gap with Apple in the smartphone market, selling 55 million units,
driven by its Galaxy series across different price points. The Korean
company commanding 32.5 percent of the global smartphone market during
the quarter.
Overall, Samsung's mobile phones sales accelerated, totalling almost 98 million units in Q3, up 18.6 percent year-on-year.
According
to the latest Garnter numbers, sales of mobile phones reached almost
428 million units in Q3, down 3.1 percent from a year ago, even as
smartphone sales accounted for 39.6 percent of total mobile phone
sales, as smartphone sales zoomed 46.9 percent.
"After two
consecutive quarters of decline in mobile phone sales, demand has
improved in both developed and emerging markets as sales increased
sequentially," said Anshul Gupta, principal research analyst at Gartner.
He added that the growth was driven by the qworld's largest market China where sales growth was driven by
smartphones,
but demand of feature phones remained weak, while mature markets
finally saw replacement sales picking up with the launch of new devices
in the quarter.
Nokia slipped from the No. 3 slot in the second
quarter to a distant No. 7 in smartphones in Q3, while RIM moved to the
No. 3 spot followed by HTC at No. 4.
"Both HTC and RIM have seen
their sales declining in the past few quarters, and the challenges might
prevent them from holding on to their current rankings in coming
quarters," Gupta added.
While seasonality in the fourth quarter
will help end-of-year sales, Gartner warned that there will be a
lower-than-usual boost from the holiday season as "consumers are either
cautious with their spending or finding new gadgets like tablets, as
more attractive presents".
Nokia's sales declined 21.9 percent,
but overall sales at 82.3 million were better than Gartner's early
estimate, largely driven by increased sales of the Asha full-touch
range.
Nokia had a particularly bad quarter with smartphone sales,
and it tumbled to the No 7 worldwide position with 7.2 million
smartphones sold in the third quarter.
The arrival of the new
Lumia devices on Windows 8 should help to halt the decline in share in
the fourth quarter, although it won't be until 2013 to see a significant
improvement in Nokia's position, says the report.
Apple's sales totalled 23.6 million units, up 36.2 percent year-on-year.
"We
saw inventory built up into the channel as Apple prepared for the
coming holiday season, global expansions and the launch into China in
the fourth quarter," Gupta said, adding with iPhone 5 launching in more
territories in the current quarter, including China, and the upcoming
holiday season Gartner analysts expect Apple will have its traditionally
strongest quarter.
In the smartphone market, Android continued to
increase its market share, up 19.9 percentage points. Although RIM lost
market share, it climbed to the No 3 position as Symbian is nearing the
end of its lifecycle.