BlackBerry has gotten its new touchscreen mobile device on store shelves
in more than 20 countries and is very encouraged by the traction that
the smartphone is gaining, Chief Executive Thorsten Heins said on
The company's Z10 (Review), the first in a line of smartphones
powered by the new BlackBerry 10 operating system (Review), is on sale in the UK,
Canada, Germany, Indonesia, India, the United Arab Emirates and South
Africa, among other countries. Launches in other countries are coming
soon, said Heins.
A US launch is due later this month.
feedback is very encouraging," Heins said at the Communitech Tech
Leadership Conference in the company's hometown of Kitchener-Waterloo.
"What has been a real surprise for us is that BlackBerry 10 as a
platform and product is attracting users that are currently on other
"We are just five weeks into this. We have just one
product out in 21 countries, so it is early indications, but we are
encouraged by what we see and hear from our carrier partners," he told
an audience of leaders of local technology start-ups.
declined to give figures on Z10 sales, as the company is in a quiet
period ahead of the March 28 release of its fourth-quarter results.
said the high-end Z10 had surpassed BlackBerry's expectations in
emerging markets like India, where cheaper entry-level devices are
"I was surprised when we launched in India how
well the Z10, which is a high-end device, sold," said Heins. "We shipped
into the channel product that we thought would have been good for at
least five days and I got an emergency call from our manager in India,
saying that they were sold out in two days,"
"Now we are scrambling to re-load that channel."
a one-time smartphone pioneer, has bled market share to the likes of
Apple's iPhone, Samsung's Galaxy line and other devices powered by
Google Inc's market-leading Android operating system.
make-or-break move to regain market share and return to profit,
BlackBerry introduced the new smartphone to much fanfare in January, and
said it was abandoning its old name, Research In Motion, and renaming
A more traditional BlackBerry with a physical keyboard will go on sale next month.
© Thomson Reuters 2013
BlackBerry Z10: In pictures