BlackBerry recently launched its flagship BlackBerry 10 smartphone Z10
in key markets. It is expected that this smartphone will be available in
India by the end of February and will be making its way to US by
The company had also showcased a QWERTY smartphone Q10
based on this new operating system. It is being touted that this
smartphone will be available in the market starting March 2013. As per
earlier rumours, the company is expected to launch at least six new
devices including Z10 and Q10 to help them cover all aspects of the
However, it now seems that the Canadian smartphone maker
will not be offering an entry-level BlackBerry 10 smartphone in 2013.
This piece of information has been given out by the Stephen Bates, who
is the Europe Managing Director for BlackBerry in an interview to Tech
"We've brought out these high-end
devices as a as a statement of intent - to demonstrate vividly the new
BlackBerry," said Bates. "Our intention is to evolve that portfolio to
enter the mid-tier."
"But we don't see us getting to the
entry level tier for some time; certainly not this year. Based on the
great sales we've had over Christmas in the UK there is a demand for the
entry level BlackBerry and we don't want to give that up so we're going
to continue with Curve and the entry level as we bring BlackBerry 10
down through the mid-tier and eventually into the entry level."
it seems that the company will not be retiring its current set of
smartphones that are running on BlackBerry OS 7. It is likely that some
of the current set of smartphones may get a substantial price cut to
keep the consumers interested in the old ecosystem.
move, BlackBerry may well be able to keep the BlackBerry addicts
invested in the system but a large chunk of the market will be left
unaddressed. To reach out to consumers in the developing markets like
India and Indonesia, it will be imperative to have smartphones under Rs.
15,000 if not Rs. 10,000 and not being able to offer these till 2014
may well cost the company.