Asus India has launched its new ZenFone-series smartphone, the ZenFone
Max. Priced at Rs. 9,999, the Asus ZenFone Max is now up for pre-orders via Amazon India and
Flipkart, starting Monday. The online retailer
lists the tentative release date to be January 14. The phone will also be sold at Asus Exclusive Stores and with other retailers from the second fortnight of January. The smartphone was
first showcased in India back in August last year.
The biggest highlight of the
new ZenFone Max is its 5000mAh battery which the company touts can work
as a power bank for other devices. Notably, the battery on the handset
is non-removable. The company claims that the ZenFone Max can deliver up
to 914 hours of standby time and up to 38 hours of talk time.
(Also see: Asus ZenFone Max vs. Gionee Marathon M4 vs. Lenovo Vibe P1)
a large 5000mAh battery, the ZenFone Max will be up against several
handsets featuring a similar battery capacity. The Gionee Marathon M4,
priced at Rs. 15,499, was launched last year with a 5000mAh battery last year. Recently, the Chinese
company unveiled the Gionee Marathon M5, priced at Rs. 17,999, in India
featuring two 3010mAh batteries, taking the total to 6020mAh. Another
smartphone featuring a large battery is the Lenovo Vibe P1, comes with a
4900mAh battery, and was launched at Rs. 15,999 back in October.
(Also see: Asus ZenFone Max vs. Gionee Marathon M5)
specifications, the ZenFone Max features a 5.5-inch HD (720x1280
pixels) IPS display and runs ZenUI 2.0 based on Android 5.0 Lollipop. It
is powered by a quad-core Snapdragon 410 processor clocked at 1GHz
coupled with 2GB of RAM. It comes with 16GB of built-in storage which
can be expanded up to 64GB (via microSD card). The handset, similar to
other ZenFone series smartphones in India, supports Indian LTE bands. It
packs accelerometer, compass, proximity, and ambient light sensors.
dual-SIM device sports a 13-megapixel rear camera with dual LED flash
and also comes with a 5-megapixel front-facing camera. Other
connectivity options include 3G, GPRS/ EDGE, GPS, Glonass, Bluetooth,