In the past couple of months, Apple has stepped up its marketing
initiatives in India and it seems that Cupertino's strategy is now
As per a report by Apple Insider, the sales of Apple
iPhone in India have shot up by a whopping 400 percent. This is thanks
lately to the schemes launched recently.
Apple along with its
Indian distribution partners had launched cash back schemes that enabled
users to exchange their existing smartphone for a new iPhone 4.
Furthermore, it had also introduced monthly installment schemes that made
it easy for the common man to purchase Apple iPhone.
Insider is quoting analyst Sunil Tirumalai, who states that prior to
launching these scheme, Apple was selling 70,000 to 80,000 units per
Tirumalai says the benefit of the new initiatives is clear,
"The 4-9 percent implicit discount coupled with the option of easy EMIs
spread over 6-12 months became popular. Within a few months, our
discussions with handset retailers indicated that iPhone sales went up
3-4x, forcing companies to respond."
In the month of April, Apple
had introduced the cash back scheme for its iPhone 4. Under this scheme
consumers had to bring in their old smartphone and could take home a
brand new iPhone 4 at a minimum discount of Rs. 7,000. As per the
conditions of the scheme, Rs. 5,000 was the cash back discount given and
the additional Rs. 2,000 was the minimum resale value pegged for the
If the consumers tried to exchange a smartphone,
whose resale value was more than Rs. 2,000 then the effective cash back
to them was Rs. 5,000 plus the value the resale of the phone. Initially,
the scheme was launched for just 15 days. However, given the popularity
the scheme was extended till May.
Even now, Apple is running a
scheme, where in students are eligible for Rs. 7,777 discount on
purchase of Apple iPhone 4. Apart from this, the American Express card
holders can get an additional 10 percent on purchasing this smartphone.
the success of these schemes, one can hope that Apple along with
Redington and Ingram Micro will look at introducing more innovative
schemes for its existing line-ups, in a bid to up sales of Apple
products even further.