Apple iPhone 5 launch event - highlights

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Also check out iPhone 5 launch in pictures

2012-09-13T02:04:00+0530

In case you want a closer look at EarPods, take a look at these images that leaked earlier.

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Thank you guys for tuning in ...

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That's all for today from the event..

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Tim Cook is back and he thanks everyone..

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That's all for the musical performances..

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Standing ovation...

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It is called Walk.

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Seems like we have a third one coming...

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Song wraps up... big applause..

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They're now playing 'My Hero'.

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Till the time live-performance is going on, check out Apple takes wraps off 4G-ready iPhone 5

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Oh.. it was just the first one.. second one now..

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Song over... applause..

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Everyone seems to be enjoying the music ..

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Its 'Times Like These.'

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Performing now..

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Music guest - Foo Fighters..

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Only Apple could do this. Apple has never been stronger. And that's because of our employees.

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Now when you look at each of these, they are incredible industry leading innovation by themselves. But what sets them apart and what places us way ahead of the competition is how well they work together. - Tim

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So, we had iPhone 5, new iTunes, new iPod Touch/nano and iOS 6 today..

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Tim is reviewing now..

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New ad being shown..

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Tim Cook is back ..

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New nano and touch are available in October

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5th gen iPod touch 32GB is $299 or 64GB for $399

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4th gen iPod touch, 16GB at $199. New iPod touch, 32GB, $299.

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iPod nano is 16GB for $149

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2GB Shuffle is $49 

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Also included with new iPod Touch, iPod nano, and iPhone 5..

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EarPods are available starting today..

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Video finished..

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The shape of the EarPod is actually defined by the geometry of your ear, but they don't create a seal the way other in-ear headphones do.

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Making earphones that fit for everyone would be like making shoes that are the same size that fit everyone's feet. But that's what we've tried to do.

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Jonathan Ive now on the design of new EarPods...

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Video time about new headphones..

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It has a directed speaker port that points forward into your ear canal.

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We spent 3 years designing new headphones. EarPods.

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Earpods is the name of new headphones..

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Apple is one of the biggest providers of speakers in the world. We put them in just about everything we sell.

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Now, talking about Speakers..

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No pricing announced..

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Recapping the iPod Touch features..

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Five colors -- raw aluminum, black, blue, yellow and red

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iPod Touch is better now in every way

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Siri will be supported on the iPod touch

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AirPlay mirroring on the iPod touch..

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We've improved the wireless capabilities as well. We have support for 802.11a/b/g/n

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FaceTime HD camera, 720p video.

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1080p video now with image stabilization

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You push the circle and it pops up a loop... for a bracelet.

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New button on the back of iPod Touch.. called iPod Touch Loop

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iPhoto for the App Store now works with the new iPod touch too.

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Camera also includes Panorama mode..

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Now showing photos clicked with iPod Touch..

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New camera.. a 5MP iSight..

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More battery life on the iPod touch.

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Clumsy Ninja is coming this holiday season..

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Demo is still on..

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Clumsy Ninja is the name of the game..

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Game demo on..

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 to offer 7x faster graphics than the old iPod touch

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A5 processor inside..

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It's the same display as the iPhone 5.

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4-inch display

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There's a speaker on the bottom

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Made out of high quality anodized aluminum

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The best we've ever made.

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 6.1mm thick, 88 grams in weight

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New iPod Touch official..

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175,000 games and entertainment apps.

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It's the world's most popular player, but also the most popular game device.

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Talking about iPod Touch now..

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the longest battery life of any nano

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30 hours of music playback

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As expected, It also comes with Lightning connector..

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Wireless streaming is enabled..

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Bluetooth as well..

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There's fitness and a pedometer built in

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DVR functionality added in FM.. pausing and rewinding..

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FM Tuner in iPod nano..

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New home button and home screen..

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Seven colors, aluminum, black, purple, green, blue, yellow and red

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Seventh-gen iPod nano comes with 2.5inch display and multi-touch

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 It's 5.4mm, 38% thinner than the last Nano!

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Large display, nicer controls, thin and light.

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It's by far the best Nano we've ever created

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Reinventing iPod nano..

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Talking about iPod nano first..

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The iPod is the most popular music player of all time. We've sold 350 million of them.

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Update on iPod now..

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New iTunes will be available in late October..

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Eddy is back..

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Similar interface for books, apps... etc..

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The store on desktop is very similar to the new iOS versions. Much cleaner and looks simpler..

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Now looking at iCloud integration..

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iCloud integration in iTunes..

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Search integrated in the new mini player..

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There is a new mini-player..

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a new coming next button that you can use to change the order of upcoming tracks.

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Just drag and drop tracks ..

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Interface is simpler now.

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We've given the artist the ability to share photos with you in your library. Here's some photos Coldplay is sharing.

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 now you can browse your library by artist

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Demo time..

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Introducing new version of iTunes..

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We now have over 200m customers using iTunes in the cloud, says Eddy.

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Mac and PC clients getting updated too..

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New Appstore coming to iOS devices along with iOS 6.

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Preview songs while browsing..

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New App Store design - Facebook like integrated in every entry.

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New iTunes store on iPad..

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iTunes store is now available in 63 countries..

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60pc of all downloads come directly from mobile.

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435 million iTunes accounts..

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26 million songs in iTunes..

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Eddy Cue on stage to talk about it..

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Talking about iTunes..and music..

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Just to add: If you have an iPhone 4S, 4, 3GS, new iPad, iPad 2... upgrade for free to iOS 6.

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So iPhone talk is over.. talking about iPods now..

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Tim is back.

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iOS 6 update lands September 19..

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More countries added on Sep 28 and in a 100 countries by December

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Ships Sep 21 in select countries..

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Pre-orders start Sep 14.

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iPhone 3GS is gone, lineup now includes iPhone 4, 4S and iPhone 5..

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For 16GB, 32GB and 64GB respectively...

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Price: $199 $299, $399 on contract.

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And, it is over.. ... Phil is back..

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Video still going on..

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Never before have we built a product with this level of fit and finish

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Jonathan Ive back in video again.

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Recapping everything..

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We needed to manage space inside the phone carefully. We created a new connector.

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Bob Mansfield is going through the engineering feats in the video..

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It took an incredible effort to do this.

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We take changing the iPhone really seriously. We don't want to just make a new phone, we want to make a much better phone.

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Showing video.

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Wrapping up features..

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Black and White..

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Two colour options for iPhone 5..

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That is all for iOS 6. Phil is back..

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Talking about phone app.. many enhancements..

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Also update your status on FB using Siri..

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Find a sushi restaurant for 4 at 8 o'clock. Sure enough, Siri pulls up the info..

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Siri can now reply to subjective questions as well.

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Talking about enhancements to Siri..

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SIRI...

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You can like, comment on your friends photos.. but this is not integrated with FB.

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Push notifications for shared photos..

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Getting a demo of shared photo stream feature.

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Seeing coupons and movie tickets..

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Passbook

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iCloud Tabs includes syncing of tabs between desktop and mobile..

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Now fullscreen mode in Safari.

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iCloud Tabs..

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Talking about Safari now..

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And that is Maps

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We have got great satellite imagery

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The Maps app interface seems so smooth..

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Walking directions.. mass transit..

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Siri can also be used for navigating..

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New maps app with search, info cards, turn-by-turn directions..

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Maps app..

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Giving a demo of iOS 6.

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Scott Forstall is out ..

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Now moving on to iOS 6...

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Showing a few of these..

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Creating a bunch of accessories to support old docks..

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Bose, JBL, B&W, B&O and others are already working on new docks and speakers.

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You can plug it either way..

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80pc smaller, improved durability..

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It is called Lightning..

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Talking about dock connector..

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It is wider spectrum for audio..

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wideband audio..

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Apple has really managed to downsize components.. everything is smaller..

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speaker has a five-magnet transducer

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Improved speaker design..

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Three microphones in iPhone 5..

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Facetime on cellular networks..

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Face detection... improved video stability..

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1080p video.. take photos while recording..

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Pretty intense software processing ..

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28MP image in panorama mode..

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Panorama mode..

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new feature Shared Photo Streams

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Now showing some images captured with iPhone 5 camera..

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40pc faster photo capture..

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Improved image processing..

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Smart Filters..

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sapphire lens crystal cover -- durable and clear.

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25pc smaller ..

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3,264 x 2,448 backside-illuminated sensor, five-element lens and f/2.4 aperture.

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8MP sensor..

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Now.. onto the camera..

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8 hours of 3G or LTE talk time or browsing. 10 hours on WiFi browsing.

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iPhone 5 exceeds the battery life of iPhone 4S

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Talking about battery life..

2012-09-12T22:58:00+0530

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