Apple dethroned Samsung as the top US mobile phone vendor in the final
quarter of last year, claiming a record share of 34 percent, research
firm Strategy Analytics reported Friday.
Apple shipped an estimated
17.7 million iPhones as "robust demand" for Internet connections on the
move caused overall shipments of mobile phones to grow to 52 million in
the United States, up four percent from the same three-month period in
"Apple has become the number one mobile phone vendor by
volume in the United States for the first time ever," Strategy Analytics
"Apple's success has been driven by its popular ecosystem
of iPhones and App Store, generous carrier subsidies, and extensive
marketing around the new iPhone 5 model."
Samsung shipped 16.8 million mobile phones in the US in the quarter,
seeing its share of the market increase five percent to 32 percent but
"not enough to hold off a surging Apple," according to Strategy
Samsung had been the number one mobile phone vendor in
the US since 2008 and will "surely be keen to recapture that title," the
research firm said.
A separate survey highlighted Apple's top share of the smartphone market in the United States.
tracker NPD Group said Apple held 39 percent of the US smartphone
market, even though its lead narrowed over Samsung, which boosted its
market share to 30 percent. A year earlier, Apple had 41 percent to 21
percent for Samsung, NPD figures showed.
"Even taking into account
the tremendous sales growth of the Galaxy III and other Samsung
smartphones, the iPhone is still king of the US-market hill," said NPD
analyst Stephen Baker.
"In addition to strong US sales of iPhone
5, Apple has been bolstered by strong and continued demand for older,
less-expensive iPhone models."
NPD said the iPhone 5 was the most
popular smartphone in the US market in the past quarter, followed by the
Samsung Galaxy S III.
The older versions of Apple's smartphone,
the iPhone 4S and iPhone 4, were in third and fourth places,
respectively, followed by Samsung's Galaxy S II, NPD said.