Google's Android platform was used on four out of five smartphones sold
worldwide in the third quarter, while Microsoft's Windows Phone showed
strong gains, said a survey out Tuesday.
Android's market share rose
to 81 percent, extending its lead over Apple's iOS, used on its iPhones,
according to the IDC survey. Android's share a year ago was 74.9
Even though iPhone sales grew 25.6 percent from a year
earlier, the growth was slower than the overall market and Apple's share
fell to 12.9 percent from 14.4 percent in the same period last year.
Phone emerged as the number three smartphone platform with a market
share of 3.6 percent, up from two percent a year earlier.
Phone sales grew 156 percent, with more than 90 percent made by Nokia,
the Finnish group whose handset division is set to be acquired by
BlackBerry, meanwhile, saw its troubles deepen, as its
market share fell to 1.7 percent from 4.1 percent a year ago. BlackBerry
sales fell 41.6 percent from a year ago despite the introduction of the
new BlackBerry 10 operating system.
The overall market for smartphones grew 39.9 percent year-over-year in the quarter, to 261 million units.
The average sales price of a smartphone fell 12.5 percent in the quarter to $317, IDC said.
and Windows Phone continued to make significant strides in the third
quarter. Despite their differences in market share, they both have one
important factor behind their success: price," said IDC analyst Ramon
"Both platforms have a selection of devices available at
prices low enough to be affordable to the mass market, and it is the
mass market that is driving the entire market forward."
that Apple's market share was likely affected by weak sales ahead of the
introduction of two new iPhone models in September, at the end of the
quarter. But it sold nine million of the new devices in the first
weekend, suggesting a strong fourth quarter, IDC said.
IDC said larger devices called phablets accounted for 21 percent of the smartphone market, up from three percent a year ago.
all successful Android vendors have added one or more five- to
seven-inch phablets to their product portfolios," said IDC's Ryan Reith.
"We believe the absence of a large-screen device may have contributed to Apple's inability to grow share in the third quarter."