upcoming 'All New HTC One' has yet again been teased in a video
advertisement by HTC, marking the third teaser ahead of the smartphone's
25 March 2014 launch.
The almost two minute long video from the
company is focussed on the All New HTC One's camera. The video is titled
as 'HTC Technical Translations #3: UltraPixel' and includes same two
characters, one posing as a HTC engineer and the other some sort of
layman (possibly marketing).
The first half of the video
concentrates on the engineer describing the UltraPixel camera on the
existing HTC One, technology that made it the 'lowlight expert'. Then,
just like previous advertisements when the engineer takes out the All
New HTC One and starts describing its features, the new flagship is
blurred and the voice-over bleeped. The teaser therefore reveals no
details on the rumoured dual-camera lens and dual-LED flash of the All
New HTC One.
In March @evleaks posted a purported leaked image of
the 'All New HTC One' that showcased the upper half part of the
smartphone's back panel. The image shows the camera lens surrounded by a
metal rim, alongside a dual-tone LED flash.
Also visible in the
earlier leaked image is another lens placed on top of the first, but its
purpose is still unclear. The extra lens placed on top, according to
some theories, might enhance the All New HTC One's camera by offering
different depth of fields while shooting a video or capturing an image.
video series of the 'All New HTC One' teasers previously had two videos
talking about the BoomSound and the metal unibody design.
, titled "HTC Technical Translations #1: BoomSound", detailed the
BoomSound feature in company's next flagship smartphone. The second
, titled 'HTC Technical Translations #2: Metal Unibody', detailed
the type of material being used on the handset.