All India Radio Monday launched a free SMS service to provide important
news to subscribers and keep them updated with the latest happenings
The service was launched by Information and Broadcasting Manish Tewari, who also launched the Bharat Nirman online portal.
service was launched on a pilot scale about six months back. As it
received overwhelming response, its reach is being widened, Tewari said.
He hoped the service which is subscribed by two lakh people at present will touch the five lakh figure by the end of this month.
is able to access information from extremely remote parts of the
country, he said and added that with this service, "we want to ensure
events taking place in northeast and others parts, get mainstreamed."
willing to subscribe to the service can simply SMS 'AIRNEWS their name
to 08082080820. They can also give a missed call to the said number to
subscribe to the service. Along with news headlines, a small message
regarding public utility schemes of the government will be tagged.
resource generated through such public utility scheme will enable the
News Services Division of AIR to bear the cost incurred towards
generating such SMSes, said an official statement.
AIR has already
procured a public service message from HRD Ministry which is being
tagged along with the news headlines of the day, it said.
about the launch of the online portal, Tewari said the aim is to ensure
"I&B Ministry has an institutionalised presence".
Nirman campaign seeks to highlight government's major achievements in
the run-up to the 2014 general elections. The second phase of the
campaign was launched last month.