Micromax, the domestic handset
manufacturer, and telecom operator Aircel
have announced a strategic
partnership to share their channel and retail networks, along with sales
resources. The companies will also kick-start an integrated device
sales activation program in the country. Both the companies have also
announced reverse bundling handset offers worth Rs. 12,000 per month for
a new Aircel customer using a Micromax device.
Under the new
strategic partnership, Aircel has announced bundled offers for Micromax
devices which include special calling benefits, data and dongles packs.
instance, an Aircel subscriber using Micromax smartphones will now get
local calling on the both 2G and 3G networks at 1paise per 2 seconds
while the STD tariffs are cut-down to 1 paisa per second for initial
three months. For data usage, an Aircel subscriber will get free 2GB per
month data limit which again for first three months. Moreover,
consumers using Micromax's dongle on Aircel network will get 500MB of
free data per month for three months.
Commenting on the
partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, said,
"Aircel recognizes the importance of smartphone devices to drive data
usage. In line with that, it is our focus to get into partnerships with
leading smartphone device manufacturers in an endeavor to bring to our
customers exciting bundled products. In this exclusive partnership with
Micromax, we will share their robust channel and retail network to
deliver innovative and best value for money products and services."
co-founder, Vikas Jain said, "We are very happy to partner with Aircel,
as this partnership will be an excellent amalgamation of Aircel's
innovative offerings in the market place and superior hardware
capabilities of Micromax, which will enable millions of consumers in
India to enjoy seamless connectivity through affordable call rates, data
usage and internet TV on Micromax devices."