Why the Google Pixel didnâ€™t work in India
By Arvind | 4 May 2017
The Google Pixel is the first phone actually made by Google . It is not a reference design to OEMs like the Nexus devices, but rather a device made FOR consumers, a high end smartphone that is Googleâ€™s vision of an ideal Android flagship, one that is aimed to dethrone the mighty iPhone.
It has the best specifications, a compact design( Pixel, not the XL), the smoothest Android experience( optimized by Google themselves) and is critically acclaimed as the best Android smartphone ever. Google has launched a huge advertising campaign (read: spent lots of money), generated a lot of hype, raised consumer awareness, they even have back orders in America.
Sounds like a great phone, doesnâ€™t it? Then why isnâ€™t selling in India? Well, the biggest problem is the price. At 57,000 INR ( about $750), it is expensive. It is in flagship territory. It is competing with the Galaxy S7 and the iPhone. The price itself puts it way out of the budget of ordinary consumers, people looking for the bang for their buck. Plus the price isnâ€™t too far off from an iPhone, which apart from being a really excellent phone, is a status symbol in India. Why would someone buy any other phone, if they have the means for it to flaunt an Apple logo? Plus with Samsung pushing out deals and freebies on their range of smartphones, the Pixel is an even tougher sell, since Indian consumers like to get something â€œfreeâ€ for their money, not to forget that Samsung has added loads of features to their S7 line, enticing users for their â€œyouâ€™ll use it one time, but hey, itâ€™s thereâ€ features.
Then there are the budget flagships, the â€œflagship killersâ€, giving people the same internals of the Pixel for roughly half the price ( the OnePlus 3) making the Pixel look like a bad deal. Plus considering that people donâ€™t even buy an iPhone if not for the status symbol, these phones look even more attractive, and are selling quite well.
So, the Pixel is not a bad phone, but the itâ€™s punching a bit above its weight, atleast in a money-centric market like India, where a good deal is always preferred. One thing is sure though, the Pixel will sell if the price is lowered (isnâ€™t that true for anything else as well?). But for now, there is no compelling reason for people to buy a Pixel yet, so until then the sales wonâ€™t really be the best.