Lenovo on Sunday unveiled a home tabletop touch-screen computer aimed at
turning typically solitary online activities into family affairs.
Chinese computer colossus proclaimed the arrival of the "interpersonal
PC" with the debut of the IdeaCentre Horizon Table in Las Vegas, where
the Consumer Electronics Show gadget gala is set to start.
definitely a new category; the world's first home table personal
computer," Lenovo director of global marketing Dee Kumar said while
giving AFP an early glimpse at the creation in San Francisco.
"This can be a full-power 27-inch PC, but at the same time we want families using this device," she said.
"multi-user, multi-touch, multi-mode" table computer with a starting
price of $1,699 can be used by several people simultaneously for
communal activities such as games or for individual endeavors such as
"We want to take social to the next level,"
Kumar added. "Smartphones and tablets provide one-to-one interaction,
but it is great for a family to come back home and use this device to
Lenovo worked with videogame industry stalwarts
including Ubisoft and Electronic Arts to tailor titles for group play on
Horizon table computers.
"These games are simple mechanics-wise
but really fun to play in a social space," Pixel, a member of an
Ubisoft-backed group of girl gamers known as the Frag Dolls, said as she
killed virtual zombies and raced cars on Horizon.
Lenovo promised to showcase a slew of Horizon games and applications at CES, which begins Tuesday.
is powered by Microsoft Windows 8 software designed with touch-screen
controls in mind and recognizes commands from as many as 10 fingers at a
"Windows 8 definitely opened the doors to social with
10-finger touch," Kumar said. "You are seeing touch interfaces on bigger
devices, and this is kind of the next extension."
about 18 pounds and is built with a hinged stand in the back so it can
be propped upright to serve as a television or desktop computer screen.
stands and joysticks are among accessories sold separately. Lenovo said
that Horizon table computers would hit the market by the middle of this
"Horizon makes personal computing interpersonal computing
with shared, collaborative experiences among several people," said
Lenovo product group president Peter Hortensius.
Lenovo has been
striving to become the world's top computer maker and has made strides
with a "protect and attack" strategy when it comes to market share.
have described Lenovo as a success story due to its tactic of fielding a
diverse line-up of products in a global computer industry being roiled
by the rise of tablets and smartphones.
Gartner Research in
October released preliminary figures indicating Lenovo may have taken
Hewlett-Packard's crown as top computer maker in the third quarter of
IDC figures, however, showed that HP retained a tenuous hold on the throne.
"our protect-and-attack strategy is clearly working," Kumar said. "We
go after high growth areas and protect core business."