Intel targets to reach out to large number of teachers and learners
across India to spread awareness about the importance of PCs and IT
To explain how a PC can change their lives, the company
has launched a nationwide integrated campaign to increase the relevance
and demand of personal computing devices and drive domestic adoption of
"The campaign will reach out to consumers in a
targeted manner across ten states through a series of interventions in
the form of advertisement and others," Sandeep Aurora, Director
Marketing and Market Development, Intel South Asia, told reporters Tuesday.
An awareness programme under the campaign will be held this weekend in the city, he said.
our quest to bring about nationwide awareness for digital literacy, we
will continue to scale our efforts under the National Digital Literacy
Mission and through this new campaign, we will urge consumers to pursue
their passions and creativity with an Intel processor powered
computers," he said.
He said the Digital literacy mission was
launched by the company in collaboration with NASSCOM and a few other
players last year in order to enhance digital literacy in India.
informed that the company under this programme plans to cover 1.8
million teachers, 2 million learners as well as higher education
students and faculty members in colleges this year.