Global computer chip maker AMD on Thursday launched its next generation of
chipsets offering faster processing, better graphics and affordable
performance to desktop users, especially those using gaming PCs.
The new range - A Series Accelerated Processing Units (APU) - is available at prices ranging from Rs. 3,000 to Rs. 8,000.
many say PCs are dying, we believe we are at the dawn of a new era in
computing. The new generation of APUs provide a combination of
processing speed, multiple compute cores and discrete-level graphic
capabilities, making it an excellent platform for gamers and PC
enthusiasts alike," AMD India Managing Director Ravi Swaminathan told
Unlike a traditional processor, APUs are designed
to accelerate one or more types of computations. This may include
graphics or similar specialised processing system.
As per an IAMAI report, gamers constitute over 41 percent of the total active internet users in India.
Some industry reports suggest the Indian gaming sector achieved revenues of Rs. 1,300 crore last year.
"The PC market growth is driven by high broadband penetration, enabling distribution of better gaming content.
line is the demand for devices and processors which support the
requirements of these gaming enthusiasts and that is a market we are
aggressively targeting," he said.
AMD aims to offer rich
graphics/gaming experience to entry and mainstream users as well, who
would otherwise not invest in a dedicated graphics processors (GPUs), he
"While enthusiasts and professional gamers continue to use
dedicated GPUs, mainstream and value users can also now enjoy good
gaming experience at affordable budgets and low running costs due to low
power consumption on these APUs," he added.
AMD, which is one of the world's largest chip makers, is now increasing focus on mobile devices.
will not be about the form factor but more about seamless experience
across various devices like desktops, laptops, mobile phones and
tablets. The focus is on providing rich graphics experience at
affordable costs to people across these various devices," Swaminathan
Features like user experience, especially graphics and power
consumption, would be some of the differenciators between players, he
Earlier this year, Advanced Micro Devices (AMD) had
partnered UK-based chip maker ARM to build a platform security processor
for incorporating ARM's TrustZone security technology (a dominant
security technology for smartphones and tablets) into AMD