portal Yahoo is partnering with consumer reviews website Yelp to beef
up local results in its search engine, the Wall Street Journal reported
Yahoo chief executive Marissa Mayer unveiled the news at
an employee meeting on Friday, the newspaper said, citing a person
present at the meeting.
Yahoo's search engine will incorporate
Yelp's listings and reviews and the feature will be launched in the
coming weeks, the newspaper said.
The terms of the deal, which could help Yahoo compete with market leader Google , were not revealed.
Yahoo and Yelp could not be immediately reached for comment.
CEO Marissa Mayer recently revealed a trend for the company which saw a
dramatic increase in mobile users. At the Davos World Economic Forum in
late-January, Mayer said
Yahoo will see more users accessing its services by mobile in 2014 than
"2014 will be the year of the crossover,"
Mayer said while sitting on a panel regarding the world digital context.
"By the end of this year we will have more mobile users than we have PC
traffic. You have to be prepared for that," she said.
December, Yahoo was the most popular online venue visited from US
and the firm has been under pressure to switch its core of the business
to the increasingly crucial world of smartphones.
Mayer has made
improving Yahoo's popularity on smartphones and tablets a priority as
the faded Internet search pioneer is re-invented. Mayer, who was poached
from Internet rival Google in 2012, has run into road bumps in recent
weeks with the surprise exit of two top executives including her
Chief operating officer Henrique de Castro
walked away with a $20 million dollar (14.7-billion-euro) stock award
and other compensation after just 15 months on the job.
In Davos, Mayer said hiring was key to the next stage of the company's
"It is a matter of hiring the right people and making
sure these people are really informed," she said. The departure of
Castro amid continued poor ad revenue left analysts wondering whether
Yahoo! will disappoint in a quarterly earnings report due on January 28.
Written with inputs from Reuters