might have fallen from the grace of the gods as far as earnings are
concerned, but Yahoo can still pack a wallop as far as generating the
highest US-based traffic on its website is concerned. Having been on
the top since July last year, Yahoo has once again beaten rivals in
December, according to the comScore Media Metrix Ranks Top 50 US Desktop
Web Properties report released on Monday.
According to comScore,
Yahoo had more than 195 million unique visitors in the US from desktop
computers in the month of December. This was ahead of Google with 192
million users and Microsoft with 175 million users. The three firms
however have been shifting and trading places since the last few years.
addition, comScore also mentions, that holiday e-commerce was the
primary driver of growth in the 'Shipping' and 'Retail' subcategories,
while Christmas and New Year's also spurred a surge in e-card website
traffic. The report also cited preparations for the upcoming 2014 tax
season, a near record-breaking Mega Millions lottery jackpot and some
exceptionally cold December weather propelled an influx of online
visitors to the 'Business/Finance - Taxes' and 'News/Information -
The total desktop Internet audience was in
excess of 224 million unique users. The base was just for home, work
and university locations. Mobile traffic has not been included by comScore.
In the social media sites Facebook
came in fourth with more than 140
million unique visitors. Twitter
came in at 24th, with just over 39
million users. Amazon
did the best of the e-commerce portals, with a
sixth place overall, and more than 116 million desktop users.