Retailers Want Government to Ensure Strict Implementation of 'No Cashbacks' Policy

Retailers Want Government to Ensure Strict Implementation of 'No Cashbacks' Policy
Advertisement
Retailers Association of India (RAI) has said that cashback or the money-back guarantee offers made by marketplace e-commerce players should be treated as influencing the selling price.

In a letter to Commerce and Industry Minister Nirmala Sitharaman, RAI said with the objective of ensuring a level playing field for all channels of retail in India, the ministry should come out with certain clarifications so that there is no violation in the implementation of the spirit of the policy.

It said that since the guidelines forbid marketplaces from participating in pricing directly or indirectly, all discounts, coupons, vouchers be offered by the individual seller.

"These should not be issued by the marketplace. Thus, a basket level discount/cash back would have to be restricted to the basket/order of each seller and not at a consolidated level," it said.

"Cashback/money back guarantee offered by a marketplace should be considered tantamount to influencing selling price," the association added.

It also said that consolidated orders covering multiple sellers should not be permitted.

"Considering that no seller should be having more that 25 percent share on the market place, the marketplace must file monthly disclosure with relevant (Enforcement Directorate) authority, giving details," it added.

RAI also said that a full seller profile, including tax registration details, contact numbers, PAN numbers should be available on the online platform and accessible to consumer. "Marketplaces be made responsible for vetting the genuineness of sellers listed on the platform and the authenticity of their contact details to protect consumer interest in cases where the products turn our faulty/fraudulent," it added.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

China's Huawei Evaluating Mobile Phone Manufacturing in India
Twitter Names PepsiCo CFO Johnston, Martha Lane Fox to Board
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »