Microsoft is introducing a complete set of cloud services from data centres in Britain, its second biggest market for cloud-based software after the United States, as demand for data localisation spreads across Europe and around the world.
The new offering will allow a range of British customers from the legal, banking, public and utility sectors to run operations over the Internet, something they had been reluctant to do for regulatory and data security reasons.
"We want to make sure that as many customers as possible have access to the cloud," said Nicola Hodson, general manager of marketing and operations for Microsoft UK.
Local storage of data has grown more desirable as US technology companies have become dominant and after former US National Security Administration contractor Edward Snowden disclosed mass government surveillance, stoking public concern over data privacy, security and national sovereignty.
More recently, Britain's vote to leave the European Union has raised questions about the status of data stored and processed in the UK.
(Also see: Brexit Raises Questions for Global Tech Industry)
Previously, Microsoft customers using cloud software relied on European data centres based in Dublin, Amsterdam or other locations. It operates more than 100 data centres globally.
The UK Ministry of Defence, which employs 230,000 people and spends more than $3 billion per year on technical infrastructure, will be an early customer of Microsoft's cloud office apps and infrastructure, citing cost savings and data security.
Other initial UK cloud customers include automaker Aston Martin, and South London and Maudsley NHS Foundation Trust, the country's largest mental health agency, and Capita Plc, Britain's largest business process outsourcing, which serves a mix of clients in central and local government and the private sector.
The UK-based cloud will host Office 365, a suite of cloud applications that replaces Microsoft's classic Office software, and Azure, its cloud-based software infrastructure platform. Microsoft plans to add its Dynamics CRM Online suite of cloud sales and marketing applications in the first half of 2017.
Forrester Research estimates global spending on public cloud platforms, business services and applications will reach $236 billion (roughly Rs. 15,66,244 crores) by 2020, a compound annual growth rate of 22 percent between 2015 and the end of the decade.
Microsoft already counts thousands of UK cloud customers ranging from retailer Marks and Spencer Group Plc to Virgin Atlantic airlines. Customers have the option of hosting data locally or elsewhere on the Microsoft network.
© Thomson Reuters 2016