Google wants to control the .search top-level domain and turn it into a 'dotless' domain, according to a report by TechCrunch. Google had applied for the right to manage around a 100 top level domains including .blog, .search, .app and .cloud when ICANN(Internet Corporation for Assigned Names and Numbers) started the process of registering new generic top-level domain names, last year. Google had also applied for top level domains related to its brands and products like .google, .chrome, .android and .gmail.
As per the report, Google's Charleston Road Registry subsidiary has shared some specific plans with ICANN about the use of some of the top-level domains. In the letter it mentions that it intends to provide an easily-identifiable namespace for firms that provide search. It also intends to offer a redirect service on "dot less" .search domain that will allow users to specify their preference for search and use the service easily.
Google's Charleston Road Registry subsidiary in the letter says:
"search - Our goal for .search is to provide an easily-identifiable namespace for firms that provide search functionality and to allow Internet users a unique and simple mechanism to access the search functionality of their choice. Google intends to operate a redirect service on the "dotless" .search domain (http://search/) that, combined with a simple technical standard will allow a consistent query interface across firms that provide search functionality, and will enable users to easily conduct searches with firms that provide the search functionality that they designate as their preference. "