Even if we are feeling the residual heat, summer is officially going to
end very soon and as expected most of us used the summer vacations or
other festival holidays to go out of town and enjoy, or at least that is
what Google is suggesting.
In this connected world, we are dependent
on Google to find us places to visit, satisfy queries related to
booking tickets or search for places to stay and the search giant has
used that data to show where people in the Northern Hemisphere have
spent their summer days.
According to Google's maps search data, the tourist destinations were the most popular searches in India
this summer, followed by railways, metro related queries and religious
Similarly, in terms of the landmark searches, Yamuna
expressway topped the list, probably because it connects New Delhi to
Agra and Mathura, both of which are quite popular tourist destinations.
Not to mention, the Yamuna expressway has reduced travel time between
the Indian Capital to the Taj city by almost 1.5 hours.
followed by Kerala, Taj Mahal, Vaishno Devi, Shirdi, Gateway of India
and Leh in the top ten. There were three landmark searches in the top
ten that are not related to tourism and they are Anna University, IGNOU
and Electronics City Bangalore.
You can guess the reason behind
first two, as summers are also the college admission season in the
country, while Electronics City Bangalore is popular as one of the
biggest IT hubs in the country.
Out of India, Google suggests that
beaches dominated as the popular destination in quite a few countries
including Canada, Spain, France, US and Netherlands. The other popular
activity this summer was camping. Let's not forget London Olympics,
which that was the flavour of season in UK.
sought out the best local beaches to help cool off from the summer heat.
In comparison, many more people from Spain, Italy and France searched
for community swimming pools. In cooler areas of the U.K. the rising
Google Maps searches included many indoor activities such as squash,
bars and going to the gym. And, as expected, travel was a clear choice
for the summer, as indicated by a surge in searches for lodging in
almost every region," stated Manik Gupta, Sr. Product Manager, Google
Maps in a blog post.