Flipkart has announced that it is shutting down its Flyte MP3 music store with effect from June 17 2013.
leading Indian e-commerce company sent an e-mail to its users informing
them about the same. It advised users to use their Flyte wallet balance
by the same date, although it would refund the unused Flyte balance
even if they're unable to use it. Users will be able to download all the
MP3 files that they have purchased from Flyte on or before June 17,
2013 till August 18, 2013 from their digital library.
official statement, Flipkart's Mekin Maheshwari, Head - Digital Media
and Payments said, "We set up Flyte MP3s a year back in what was an
extremely nascent industry. The aim was to bring legal digital content
to consumers in India. In a short span of time we built a massive
digital music catalog at very affordable prices along with a loyal base
of nearly 100,000 customers. "
"However, we have realized that the
music downloads business in India will not reach scale unless several
problem areas such as music piracy and easy micro-payments etc. are
solved in great depth. Which is why, we feel that at present, it makes
sense to take a step back from Flyte MP3s and revisit the digital music
market opportunity at a later stage," he added explaining the reason for
shutting down the store.
Flipkart had launched the Flyte music
store in February 2012 offering music downloads across various genres
and categories. It had also launched an online wallet in order to
facilitate micro-transactions for digital downloads. With Flyte shutting
down, the only other legal ways to download music in India is through
Apple's iTunes Store, Hungama's music store and Nokia Music.
Here's the complete text of the email that Flipkart sent to its users:
Dear Flyte MP3 customer,
We hope you have enjoyed the music we have made available to you.
the Flyte MP3 store will no longer be operational after June 17, 2013.
We request you to use your Flyte Wallet balance, if any, by that date.
But if for some reason you are unable to do this then not to worry. We
will refund the unused Flyte wallet balance to you.
If you would
like to purchase any more music before the Flyte MP3 store shuts down,
then please do so by June 17, 2013. All the MP3 files that you have
purchased from Flyte on or before June 17, 2013 will continue to be
available for download in your digital library till August 18, 2013. So
do remember to download all your favourite music by then.
Dates to remember:
Monday, June 17, 2013: You will no longer be able to purchase MP3 files
from Flyte after this date. The remaining balance in your Flyte wallet,
if any, will be refunded to you.
2. Sunday, August 18, 2013: You
will no longer be able to download your purchased MP3 files from your
digital library after this date. So please download all your music by