E-commerce major Flipkart will go the Myntra way, the company it had
acquired last year, by operating only through mobile app from September.
company's Chief Product Officer Punit Soni told employees at a town
hall meeting last week that Flipkart will operate only with a mobile app
from September, a spokesperson for the country's largest online
Fashion e-tailer Myntra was acquired by Flipkart last year.
is gradually transitioning from a mobile first to a mobile only
country. At Flipkart, we have been following a mobile first approach and
70-75 percent of our total traffic is already coming from our mobile
app. We are constantly experimenting with various aspects of our service
to create the best shopping experience for our users on our app,"
Flipkart said in a statement.
The online retailer expects more and
more people making purchases through smartphones and mobile Internet,
which have seen an exponential growth.
(Also see: Why Indian Companies Are Ditching Their Websites)
However, for now, the
company continues to offer both desktop as well as mobile option for its
customers, the company said. "We continue to offer both desktop as well
as mobile option for our customers."
Flipkart has 30,000 sellers
and over 45 million registered customers. Launched in October 2007,
Flipkart currently clocks over 10 million page visits daily, reaching
1,000 plus cities, and delivers 8 million shipments per month.
some Industry experts have expressed their reservations on the move of
Flipkart to go app only strategy. Founder CEO of Freecharge Kunal Shah
questioned the app-only strategy in his Facebook status update, but
without naming Flipkart.
"Based on research, most Indians have
only 19-20 apps on their Android smartphones. Out of this 15-odd apps
are the ones that can't be deleted. One hypothesis is users are low on
memory and keep deleting apps and install them when needed. With such
challenge, is "app only" is a good strategy? Maybe this explains high
uninstall rates companies see?," Shah wrote on his Facebook page.