eBay Inc executive Devin Wenig unveiled a new logo on Thursday, a
re-design he said reflected a shift by the online marketplace away from
auctions and collectibles toward full-priced, buy-it-now merchandise.
new logo keeps eBay's famous colors, red, blue, yellow and green, but
the letters are thinner and arranged inline, rather than the previous,
slightly jumbled approach.
The new design will be rolled out across the company's websites this fall.
eBay logo is known the world over, so changing it was not a decision
made lightly. The time felt right," Wenig, president of eBay Global
Marketplaces, wrote in an email to employees.
eBay is focusing
more on new, fixed-priced sales as it tries to compete better with
Amazon.com Inc, which has been growing faster. Wenig said the new logo
reflects this new direction.
"It's eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience," he wrote.
listings, used goods, vintage items and quirky, one-of-a-kind finds are
still a big part of what makes buying and selling on eBay special,"
Wenig added. "But we've evolved a lot in the past few years, and eBay is
much more than auction-style listings today."
Copyright Thomson Reuters 2012