Electronic Arts and Walt Disney Co sealed a multi-year
licensing deal under which the video game publisher will develop games
for mobile devices, PCs and consoles based on the "Star Wars" movies.
which bought George Lucas's Lucasfilm Ltd and the blockbuster sci-fi
franchise for $4.05 billion in October, will retain the rights to
develop online and mobile games, both companies said in a statement on
They did not reveal the financial terms of the agreement.
bet big on the Star Wars' world of jedis and wookies in 2011 by
releasing its "Star Wars: The Old Republic" - a massive multiplayer
player online game, or MMO, that allows thousands of people to play
simultaneously for a monthly subscription fee as opposed to a one-time
Analysts said EA made a record investment of between
$100 million and $300 million to build "Star Wars: The Old Republic,"
but EA has not disclosed costs. It hired more than 1,000 voice actors
for "Star Wars: The Old Republic," which broke a game industry record.
the game has struggled to retain players, prompting the company to
offer 15 game levels for free in June last year. And in November, it
launched a free-to-play version of the game.
Disney, which has its
own interactive games division, last month shut the 30-year-old
LucasArts games studio it inherited with the acquisition to focus on
licensing its "Star Wars" brand externally.
EA shares were up 2 percent at $18.67 and Disney's stock was up slightly at $65.17 in after-hours trading.
© Thomson Reuters 2013