Activision Blizzard said Wednesday that sales of its "Call of Duty:
Black Ops 2" video game rocketed to the billion-dollar mark just 15 days
after its release.
Sales of the game hit a billion dollars two days
faster than 3-D film blockbuster "Avatar," which set a box office record
after its release in 2009.
"The release of 'Call of Duty' has
been one of the most significant entertainment events of each of the
last six years," said Activision Blizzard chief executive Bobby Kotick.
the latest installment of the game launched on November 13, players
using Xbox 360 or PlayStation 3 consoles have racked up more than 150
million hours battling with or against each other online.
Duty: Black Ops 2" the sequel to an earlier Cold War-set episode in the
franchise whisks players to a fictional 2025, in which a Nicaraguan
militant is plotting to undermine US security.
"The move to the
near future provided us with the opportunity to tell a time and
generation-spanning narrative, as well as access an entirely new world
of technology, weapons," Mark Lamia, head of the Treyarch studios that
developed the game for the US publisher Activision, told AFP.
than 250 people spent two years developing the new installment, working
with arms experts to imagine the weaponry of the near future, from
warrior robots to ultra-sophisticated drones.
"Our fictional world
of 2025 is the result of news headlines you see today," Lamia said of
the game, whose violent content makes it unsuitable for under 18s.
sales for the "Call of Duty" franchise, launched in 2003, exceed
worldwide box office receipts for "Star Wars" and "Lord of the Rings,"
according to Activision.
The episode's main narrative offers
around 10 hours of play, but gamers can then log on to battle one
another in multiplayer teams.