Nikon launches D7100 DSLR for Rs. 79,450

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Nikon India has unveiled its D7100 digital SLR camera in India. The D7100 is a compact, lightweight camera (weighing 675 grams) that comes with new 24.1-megapixel CMOS sensor, Nikon's 51-point AF system.

Apart from the 51-point AF system, Nikon's D7100 comes with cross-type sensor have been adopted for the 15 most frequently used focus points at the centre of the frame. Additionally, the camera comes with cross-type centre focus point that is functional and compatible with lenses with a maximum aperture of f/8 and as per the company enables faster more, precise autofocusing.

Nikon D7100 comes with EXPEED 3 image-processing engine without a low-pass filter.

For the convenience of users, the Nikon D7100 has also added a few new functions such as Spot White Balance and the 'i' button. Spot white button is a preset manual option that allows users to choose a specific subject from which white balance is measured while shooting in live view, while the 'i' button, which enables simple access to frequently used functions.

The camera is equipped with 3.2-inch TFT LCD monitor. Nikon D7100 is also compatible with the WR-1, a functional transceiver that enables verification and adjustment of settings remotely. The WR-1 can support a number of remote shooting including simultaneous release, synchronised release and interval timer shooting.

The Nikon D7100 comes with support for WR-1 wireless remote.

The camera will be available in India by March end. Just the body of Nikon D7100 will be available for Rs. 79,450. However, purchasing it with AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR Kit Lens will set you down by Rs. 94,950. And Nikon D7100 with AF-S DX NIKROR 16-85mm f/3.5-5.6G ED VR Kit Lens will retail for Rs. 1,12,950.

"Solidifying Nikon's ongoing commitment to the DX-format D-SLR customer, the innovative D7100 provides new ways for photographers to capture their creative vision with incredible detail and precision, whether through still images or HD videos," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "The D7100 blends the best creative features with advanced-level functionality to give the enthusiast exactly what they want- and that's a great shooting experience before, during and after capture, from shooting to sharing."

Speaking on the announcement, Hiroshi Takashina, Managing Director, Nikon India said "With the latest announcement, Nikon aims to strengthen its foothold in the world of photography and reiterate the unique strength of the Nikon brand which is attributable to the company's unwavering commitment to quality, performance, technology and innovation. In today's time we are witnessing a growth of D-SLR segment in the Indian market and this newest offering is designed specifically to meet the growing demand for best in class DSLRs. The D7100 is one of its kinds and we are proud to add this revolutionary product in Nikon's portfolio. This camera is equipped with Superior subject detection feature which will allow easy focus."

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