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Canon introduces 12 new cameras in the Indian market

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Canon has introduced 12 new camera models in the India market, which includes the first 4K camera model EOS 1DC. Out of the 12 cameras that the company unveiled five are Wi-Fi enabled and their price ranges between Rs. 9,995 to Rs. 1,24, 995.

The company has introduced four new cameras in its IXUS series - IXUS 135, IXUS 140, IXUS 132 and IXUS 255 HS. The Canon IXUS 135 features a 16-megapixel sensor and 8X optical zoom. This camera offers Wi-Fi connectivity and costs Rs. 10,995.

Priced at Rs. 12,994, Canon IXUS 140 comes with a 28-224 mm lens that offers 16X zoom. As per Canon, IXUS 140 is the world's slimmest IXUS camera. IXUS 132 comes at the price tag of Rs. 7,995 and packs in 16-megapixel sensor with 8X optical zoom.

Lastly, the Canon IXUS 255 HS packs in a 12.1-megapixel sensor along with 20X zoom. This camera is capable of recording full-HD videos. It carries a retail tag of Rs. 12,995.

Canon has added PowerShot A2600 and PowerShot A2500 to its A-Series of cameras. It  comes with 5x Optical Zoom and 10x and is priced at Rs. 8,995. Canon PowerShot A2600 comes with a 3-inch LCD screen. PowerShot A2500, on the other hand, comes with 16-megapixel sensor along with DIGIC 4 Image Processor. This camera is capable of shooting videos at 720p and is priced at Rs. 5,995.

Canon PowerShot N features 2.8-inch tilt-type capacitive touchscreen. The camera comes with 12.1-megapixel CMOS sensor and an 8x optical zoom. The camera is priced at Rs. 20,995 and supports Wi-Fi connectivity. Priced at Rs. 9,995 PowerShot A3500 IS is another Wi-Fi enabled camera that comes with 16-megapixel sensor.

Last year Canon had launched its Cine Cameras range. This year the company has added two new cameras in this range in the form of EOS C100 and EOS 1DC, thereby taking the total tally to four. EOS C100 combines Canon CMOS sensors, DIGIC DV III Image Processor, and EF lens compatibility in a smaller, lighter body. This camera is capable of recording 24 Mbps using the AVCHD codec and costs Rs. 5,00,000. EOS 1DC is a 4K camera that packs in 18.1-megapixel full-frame CMOS Sensor and will be available for a whopping Rs. 9,00,000.

The Japanese camera-maker also unveiled its Cannon Image Gateway in India. All the consumers who buy a Wi-Fi enabled camera from Canon will get 10GB of cloud space on this Gateway.

Commenting about the launch, Kazutada Kobayashi, President and CEO, Canon India stated, "India is a prime market for Canon and it is imperative for us to keep introducing high-end technology to stay ahead in such a competitive market. Today's launch focuses on a range of innovative cameras responding to the growing demand for technology amongst Indian users."

Cannon is currently offering 40 cameras in the Indian market. It intends to capture a 45 percent market share in the DSLR category and 25 percent in the digital compact camera segment in 2013. Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, "We expect one-third of total compact digital camera business to now come from our Wi-Fi models".

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