The QuizUp app has been developed by Plain Vanilla Games, which is an Iceland-based company. The QuizUp app is based on trivial pursuit, where a player can choose from over 400 topics, ranging from TV shows and books to sports and music, and can compete against other players in a particular topic that consists of seven multiple choice questions.
A single QuizUp game focuses on one particular topic and includes two players playing up to 7 rounds (6 regular rounds and 1 bonus). Notably, the QuizUp is a speed-based game and a player scores more points for quick answers.
Some of the popular QuizUp trivia topics listed in the Play Store listing include TV shows, all the top shows; books, bestsellers and authors; movies, all genres such as horror, comedy etc. and actors, directors, famous quotes; sports, such as football, baseball, basketball and more; games, popular video games, classics, and music, like rock, pop, classics, boy bands, hip-hop among others.There are some additional games such as general knowledge, art, business, science, geography, history, education and lifestyle. The Play Store's QuizUp app listing says, "The world's largest trivia game is finally available on Android!"
In January, Apple announced the popular apps and developers of 2013 which included QuizUp. The Cupertino-based company said, "2013 saw surprise hits like Ellen DeGeneres' Heads Up, ProtoGeo's Moves, Simon Filip's Afterlight and Kevin Ng's Impossible Road. Many of the year's biggest successes like Candy Crush Saga, Puzzles & Dragons, Minecraft, QuizUp and Clumsy Ninja were created by international developers."