UP fitness wristband maker Jawbone on Monday announced the acquisition
of a pair of young mobile app firms that add muscle to its push make
smartphone lifestyles healthier.
The San Francisco firm behind popular
wireless ear pieces and Jambox bluetooth speakers said that it bought
Visere and Massive Health, but did not disclose financial terms of the
Visere's products include "Unstuck" apps for Apple gadgets
designed to help overcome inertia when it comes to making beneficial
changes in their lives or tackling challenges.
makes a free iPhone app intended to get people to improve diets by
taking smartphone pictures of what they eat and getting crowd-sourced
feedback about meal choices.
"Both companies have shown a deep
understanding of the intricacies of designing engaging products and
experiences," Jawbone chief executive Hosain Rahman said in a release.
in great minds from both Massive Health and Visere will help us to
develop software that's both simple and beautiful and build the very
best integrated hardware, software, and data platforms in the world."
in November released redesigned UP wristbands that combine fashion with
smartphone lifestyles to help people along paths to improved fitness.
applications for iPhones, iPad, and iPod touch devices were redesigned
to let people more easily get pictures of activity, sleep, eating, and
even their moods on any given day or over time.
Jawbone crafted the power-efficient wristbands to look like jewelry to be style statements as well as a fitness tools.
UP wristbands debuted in the United States with a $129 price tag nearly
a year after original models were pulled from the market due to
problems caused by moisture fouling up electronics in the "wearable
Portland-based Visere collaborated with Jawbone on the
UP application. Engineers from Visere and Massive Health, which is
headquartered in San Francisco, will join Jawbone's team.
union with Jawbone marks a major step toward revolutionizing the way the
world thinks about health," said Massive Health founder Aza Raskin.
is leading the industry in product experience around mainstream
consumer health, and we're looking forward to working with the team to
develop the next generation of beautiful experiences."