iOS 6 adoption grew 29% in four days after Google released its Maps application according to a
report in TechCrunch.
The
website used data provided by ad exchange MoPub to contradict an
earlier report by Chitika which said that Google Maps release had no
significant impact on iOS 6 adoption.
MoPub
monitors over 1 billion ad impressions a day across more than 12,000
apps and a dozen ad networks, making its data set more reliable than
individual ad network Chitika. MoPub provided TechCrunch with data
showing a 13 percent increase in iOS 6 users just from Monday to
Wednesday, indicating many people switched to the newest Apple mobile
firmware as soon as Google Maps' standalone app arrived in the App
Store.The remaining increase was likely delayed until the weekend and
therefore not seen in Chitika's data because people wanted to wait for
positive reviews of Google Maps for iOS 6, or they didn't have time to
do the lengthy OS update and stare at a loading bar during the work
week.
Google released Maps for iPhone around 11pm EST
on December 12. On Monday, Jeff Huber, Senior Vice President, Commerce
& Local at Google, revealed via his Google+ page that the app had
been downloaded over 10 million times in the first 48 hours. (downloaded
over 10 million times)