On International Women's Day, Plan India, an NGO that works towards the
upliftment of under-privileged children, will launch a web-based
application to raise funds for the education of girls in the country, an
official said here Thursday.
The app based on the micro site is being supported by women achievers like Indra
Nooyi, Aishwarya Rai Bachchan, Anu Aga, Kiran Mazumdar Shaw, Kirthiga
Reddy and Shobhaa De.
To be launched under the aegis of "Because I
am a Girl" campaign, the application projects a happy child, in mosaic,
made of blocks.
Each block is worth a donation of Rs.500 and
when a donor makes a contribution, his or her picture gets embedded in
that block, providing the instant satisfaction of 'standing behind the
"There is no greater wish a woman can have on Women's
Day than to have her own identity, economic self reliance and live a
life of dignity. Only education makes that possible," said Bhagyashri
Dengle, executive director, Plan India.
"It is our collective
responsibility to ensure that our girls go to school, graduate from
college, join the workforce and change the world," said Kiran Mazumdar
Plan India's primary objective under this campaign is to
enable girls to enrol and complete quality primary and secondary
education in a safe and supportive community environment.
Through the fundraiser, Plan India aims to raise at least Rs.12 million to educate 2,000 girls in our country for one year.
India's 'Because I am a Girl' campaign aims to ensure over 3,40,000
girls remain in school and access quality education, 1,00,000 girls
complete secondary school through various school improvement programs
and 50,000 girls receive vocational training by the year 2015.